In Summer 2018, the expression gained popularity in ironic meme communities on Reddit, iFunny and Instagram, with an image of Tony Farmer captioned 'Bruh Moment' used as a reaction and appearing in edits (shown below). A speaker uses 'Bruh!' to punctuate his disappointment and/or disgust at the specific event or situation.
Īn urban expression which describes an embarrassing event or compromising situation. However, the expression saw very limited use until Summer 2018. The first documented description of the expression was made by Urban Dictionary user Rainer Rose on June 14th, 2014. The exact origin of the expression 'Bruh Moment' is currently unknown.
